Delhivery acquires retail-tech platform Primaseller

Delhivery has acquired Primaseller, adding retail technology capabilities that could strengthen its supply-chain and commerce offering for brands and sellers.

— Filed Tue, 21 Jul, 2026, 15:03 IST · Source Inc42 · Quick Commerce · Updated

Indian logistics unicorn Delhivery has acquired retail-tech company Primaseller, strengthening its technology and supply-chain capabilities for retail and commerce clients.

Why this matters

The deal follows a recent signal that Delhivery's Primaseller acquisition resurfaced, keeping focus on its merchant technology capabilities alongside its earlier IPO subscription update.

Retail-company is accelerating, up 953200% QoQ.