Delhivery Acquires Retail-Tech Firm Primaseller to Deepen Omnichannel Play

Logistics unicorn Delhivery has acquired retail-tech company Primaseller, expanding its retail technology capabilities. Deal value and transaction terms were not disclosed.

— Filed Sun, 19 Jul, 2026, 19:04 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery has acquired retail-tech company Primaseller, expanding its retail technology capabilities. Deal value and transaction specifics were not disclosed in the available content.

Why this matters

The Primaseller deal continues Delhivery's push to deepen its ecommerce and commerce stack, following prior moves to bolster multichannel selling and expand its retail technology footprint.

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