Delhivery Acquires Retail-Tech Firm Primaseller to Deepen Omni-Channel Play
Logistics unicorn Delhivery has acquired retail-tech company Primaseller, expanding beyond core logistics into retail technology. The deal strengthens Delhivery's offerings for Indian retailers and integrates supply chain with omni-channel commerce capabilities.
Logistics unicorn Delhivery has acquired retail-tech firm Primaseller, expanding its capabilities in the retail technology space to strengthen offerings for Indian retailers and supply chain operations.
Why this matters
The Primaseller deal continues Delhivery's push beyond logistics into commerce enablement, echoing prior signals framing the acquisition as an omnichannel and commerce-enablement expansion for Indian retailers.
Retail-company signals are accelerating, up +903300% QoQ.