Delhivery Acquires Retail-Tech Firm Primaseller to Deepen E-Commerce Play

Logistics unicorn Delhivery has acquired retail technology firm Primaseller, expanding its capabilities across the retail and e-commerce space. Deal value, terms, and timelines were not disclosed.

— Filed Thu, 16 Jul, 2026, 09:18 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery has acquired retail technology firm Primaseller, expanding its capabilities across the retail and e-commerce space. Deal value, terms, and timelines were not disclosed in the supplied content.

Why this matters

The Primaseller deal extends Delhivery's push beyond core logistics into retail tech, adding omnichannel and supply-chain capabilities as it deepens its e-commerce and retail footprint.

Retail-company activity is accelerating, up +818000% QoQ.