Delhivery Acquires Retail-Tech Firm Primaseller to Bolster Omnichannel Commerce

Logistics unicorn Delhivery has acquired Primaseller, an inventory management and omnichannel commerce platform connecting online and offline sales channels. Deal value and further terms were not disclosed, signaling Delhivery's push deeper into retail-enablement software.

— Filed Fri, 17 Jul, 2026, 07:50 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery has acquired retail-tech firm Primaseller, which offers inventory management and omnichannel commerce solutions connecting online and offline sales channels. Deal value and further details were not disclosed.