Delhivery Acquires Retail-Tech Firm Primaseller to Bolster Multichannel Selling Stack
Logistics unicorn Delhivery has acquired Primaseller, a retail-tech company offering inventory management and multichannel selling tools for retailers. Deal value and other specifics were not disclosed, signaling Delhivery's push deeper into retail commerce enablement.
Indian logistics unicorn Delhivery has acquired retail-tech company Primaseller, which provides inventory management and multichannel selling tools for retailers. No deal value or other specifics were disclosed.
Why this matters
The Primaseller buy extends Delhivery's move beyond logistics into commerce enablement, echoing prior signals framing it as a deeper commerce and omnichannel play for retailers.
Retail-company signals are accelerating, up 898900% QoQ.