Delhivery acquires Primaseller to deepen retail tech capabilities

The Indian logistics unicorn has acquired retail technology company Primaseller, expanding its offering for retail and e-commerce merchants.

— Filed Wed, 22 Jul, 2026, 00:48 IST · Source Inc42 · Quick Commerce · Updated

Indian logistics unicorn Delhivery has acquired retail technology company Primaseller, expanding its capabilities for retail and e-commerce merchants.

Why this matters

The acquisition builds on recent Delhivery signals focused on expanding retail and e-commerce seller capabilities and adding Primaseller's retail-tech platform.

The retail-company theme is accelerating, up +972,200% quarter over quarter.

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