Delhivery acquires Primaseller to deepen ecommerce retail-tech capabilities

Delhivery has acquired Primaseller, a retail technology company, strengthening its ecommerce and retail supply-chain capabilities as it expands beyond core logistics services.

— Filed Tue, 21 Jul, 2026, 19:03 IST · Source Inc42 · Quick Commerce · Updated

Indian logistics unicorn Delhivery has acquired retail technology company Primaseller, strengthening its capabilities for ecommerce and retail supply-chain operations.

Why this matters

The acquisition aligns with recent Delhivery signals describing the Primaseller deal as a move to bolster retailer and seller technology and deepen retail-tech capabilities.

Omni-channel is steady, with 1,295 signals recorded in the past 90 days.