Delhivery acquires Primaseller to bolster retailer and seller technology

Delhivery has acquired retail-tech company Primaseller, adding capabilities that could strengthen its supply-chain and commerce operations for retailers and online sellers.

— Filed Tue, 21 Jul, 2026, 17:04 IST · Source Inc42 · Quick Commerce · Updated

Indian logistics unicorn Delhivery has acquired retail-tech company Primaseller, strengthening its technology and supply-chain capabilities for retailers and online sellers.

Why this matters

The acquisition echoes a resurfaced March 2021 signal that Delhivery acquired Primaseller and follows a May 2022 IPO signal reporting 4% subscription in its first two hours.

Retail-company signals are accelerating, up +959700% quarter over quarter.