Delhivery Acquires Primaseller, Pushing Beyond Logistics Into Retail-Tech
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, absorbing its POS, inventory, and omnichannel order management software. The deal extends Delhivery from core logistics into integrated retail-tech and fulfilment solutions for Indian retailers.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, adding POS, inventory, and omnichannel order management software to its offerings. The move extends Delhivery beyond core logistics into integrated retail-tech and fulfilment solutions for Indian retailers.
Why this matters
The Primaseller deal continues Delhivery's expansion beyond core logistics into retail-tech, following recent moves into multichannel commerce software and omnichannel order management for Indian retailers.
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