Delhivery acquires omnichannel retail tech startup Primaseller in all-cash deal

Logistics unicorn Delhivery buys inventory and order management platform Primaseller to deepen its supply chain and retail technology stack for e-commerce clients. Terms of the deal remain undisclosed.

— Filed Mon, 20 Jul, 2026, 04:04 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires omnichannel retail tech startup Primaseller in all-cash deal to strengthen supply chain and retail technology offerings for e-commerce clients; terms undisclosed.