Delhivery Acquires Omnichannel Retail Tech Startup Primaseller

Logistics unicorn Delhivery has acquired retail tech startup Primaseller, whose omnichannel software spans inventory, POS, and order management. The deal deepens Delhivery's retail and ecommerce fulfilment stack for merchants running multi-channel sales.

— Filed Sat, 18 Jul, 2026, 06:05 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquired retail tech startup Primaseller, which offers omnichannel software including inventory, POS, and order management tools. The deal expands Delhivery's retail and ecommerce fulfilment capabilities for retailers managing multi-channel sales.