Delhivery Acquires Omnichannel Retail Tech Startup Primaseller

$1 Bn-valued logistics unicorn Delhivery, live in 2,300+ cities, buys Bengaluru-based Primaseller to fold inventory and order-management tech into its stack, deepening ecommerce enablement for Indian SME retailers.

— Filed Mon, 20 Jul, 2026, 13:49 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based omnichannel retail tech startup Primaseller, integrating its inventory and order management platform to boost ecommerce enablement services for Indian SME retailers.