Delhivery Acquires Omnichannel Retail-Tech Startup Primaseller
Logistics unicorn Delhivery has acquired Gurugram-based retail-tech startup Primaseller, which offers omnichannel order and inventory management tools. The deal expands Delhivery's retail and ecommerce technology offerings for Indian retailers and brands.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, which provides omnichannel order and inventory management tools, expanding Delhivery's offerings in retail and ecommerce technology for Indian retailers and brands.
Why this matters
The Primaseller deal deepens Delhivery's ecommerce enablement and omnichannel play, extending the logistics unicorn beyond core delivery into retail-tech software for Indian retailers and brands.
Retail-company signals are accelerating, up +900300% QoQ.