Delhivery Acquires Omnichannel Inventory Platform Primaseller to Strengthen D2C Supply Chain Tech
Logistics unicorn Delhivery (founded 2014, unicorn since 2019) has acquired Bengaluru-based Primaseller (founded 2011), a cloud-based inventory and omnichannel management platform serving 15,000+ customers across 2,300+ cities, deepening its tech stack for ecommerce and D2C brands nationwide.
Delhivery acquires Bengaluru's Primaseller, a cloud-based inventory/omnichannel management platform, to strengthen supply chain offerings for ecommerce and D2C brands across India.
Why this matters
Follows Delhivery's recent IPO subscription coverage, marking a shift toward tech-driven expansion after its ₹5,235 Cr IPO's slow start in 2022.
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