Delhivery Acquires Bengaluru's Primaseller to Enter Retail Management Software

Logistics unicorn Delhivery buys retail tech startup Primaseller, gaining tools that help SMBs manage multi-channel inventory and sales across online, offline and e-commerce platforms.

— Filed Mon, 20 Jul, 2026, 12:49 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquires Bengaluru-based retail tech startup Primaseller, entering retail management software space to help SMBs manage multi-channel inventory and sales across online, offline, and e-commerce platforms.