Delhivery Acquires Bengaluru's Primaseller to Boost Omnichannel Inventory Tech

Logistics unicorn Delhivery has acquired retail management startup Primaseller, adding omnichannel inventory and order management capabilities to strengthen its supply chain stack for India's e-commerce merchants.

— Filed Mon, 20 Jul, 2026, 11:49 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquires Bengaluru-based retail tech startup Primaseller to add omnichannel inventory and retail management capabilities, strengthening its supply chain offerings for India's e-commerce merchants.