Delhivery Acquires Bengaluru Retail Tech Startup Primaseller
Logistics unicorn Delhivery has acquired Primaseller, a Bengaluru-based retail tech startup whose POS and inventory management platform helps merchants run multichannel online-offline sales. The deal expands Delhivery's supply-chain offerings for retailers.
Logistics unicorn Delhivery acquired Bengaluru-based retail tech startup Primaseller, whose POS and inventory management platform helps retailers manage multichannel online-offline sales, expanding Delhivery's supply-chain offerings for merchants and retailers.
Why this matters
The acquisition builds on Delhivery's push to construct an omnichannel fulfillment stack, following prior signals framing the Primaseller deal as deepening its online-offline retail play.
Retail-company signals are accelerating, up +828100% QoQ.