Delhivery Acquires Bengaluru Retail Tech Startup Primaseller

Logistics unicorn Delhivery buys Primaseller, adding cloud-based inventory and multi-channel retail management software to bolster its ecommerce tech stack for retail clients.

— Filed Mon, 20 Jul, 2026, 16:04 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail tech startup Primaseller, adding cloud-based inventory and multi-channel retail management software to strengthen its logistics and ecommerce tech stack for retail clients.