Delhivery Acquires Bengaluru Retail Tech Startup Primaseller

Logistics unicorn Delhivery buys Primaseller, a multichannel inventory and order management platform for ecommerce sellers, deepening its retail-enablement stack beyond core delivery and fulfillment services.

— Filed Mon, 20 Jul, 2026, 15:33 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquires Bengaluru-based retail tech startup Primaseller, which provides inventory and order management software for multichannel ecommerce sellers and retailers, expanding retail-enablement offerings.