Delhi opposes Pernod Ricard's liquor license plea; firm calls India business 'hopelessly fettered'
Pernod Ricard's push to restore its Delhi liquor license faces fresh opposition from the city administration, extending a standoff running since 2023. The frozen market accounts for roughly 5% of the spirits major's $2.86 billion FY25 India sales, with the company warning its operations are 'hopelessly fettered.'
Pernod Ricard's plea to restore its Delhi liquor license is being opposed by the city administration. The standoff, ongoing since 2023, affects roughly 5% of its $2.86 billion Indian sales; the firm calls its business 'hopelessly fettered.'