Delhi HC Won't Stay Ruling Holding Google Liable for Auctioning Hindware as Ad Keyword

The Delhi High Court declined to stay its May 22 ruling that found Google liable for selling trademarked brands like Hindware as ad keywords, ordering Rs 30 lakh damages. The appeal is listed for July 24. The precedent reshapes how Indian brand owners and digital marketers approach competitor keyword bidding.

— Filed Fri, 10 Jul, 2026, 13:45 IST · Source NDTV Profit · Updated

Delhi HC declined to stay a ruling holding Google liable for auctioning brands like Hindware as ad keywords. The trademark-infringement precedent affects how Indian brand owners and digital marketers approach competitor keyword bidding; appeal listed July 24.