Delhi HC summons Blinkit in Zee copyright suit over Instagram reels

Zee Entertainment has alleged that Blinkit used copyrighted content in 12 promotional Instagram reels. The Delhi High Court has asked Blinkit to file its written statement within 30 days and will hear Zee’s interim-injunction plea on 14 August.

— Filed Thu, 30 Jul, 2026, 15:20 IST · Source Mint · Updated

Delhi High Court issued summons to Blinkit in Zee’s copyright suit over allegedly infringing Instagram content. Blinkit must file its written statement within 30 days, while the court will hear Zee’s interim-injunction application on 14 August.

Why this matters

The copyright case adds legal scrutiny to Blinkit’s recent signal trail, which includes a Pune dark-store shutdown over licence and storage lapses and the CEO’s warning of a quick-commerce correction amid tighter funding.

Retail-company signals are accelerating, up 313150% QoQ.