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Delhi HC shields boAt's Aman Gupta from deepfake misuse, extending celebrity rights to founders

Delhi High Court has granted boAt cofounder Aman Gupta an interim injunction protecting his name, image, voice, catchphrases and AI-generated likeness. The ruling extends personality-rights doctrine — long reserved for film and sport stars — to consumer-brand founders, as deepfake scams targeting startup executives proliferate.

Delhi High Court has granted boAt cofounder Aman Gupta an interim injunction protecting his name, image, voice, catchphrases and AI-generated likeness. The ruli

Inc42 · Buzz · 5/26/2026, 3:19:00 PM · Ask about this →

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