Delhi HC fines Google over Hindware keyword auction, sets precedent for Indian retail brands
Delhi High Court ruled Google infringed Hindware's trademark by auctioning the brand name as a search keyword to rivals, awarding $31,600 in damages. The May 22 verdict opens new brand-protection recourse for Indian retailers and could reshape keyword-ad economics across categories.
Delhi HC fined Google $31,600 for auctioning Hindware's trademark as ad keywords to rivals, setting precedent for Indian retail brand protection.
ET Small Business · 5/30/2026, 4:42:14 AM · Ask about this →