Delhi HC fines Google $31,600 for selling Hindware trademark as AdWords keyword
May 22 ruling holds Google liable for infringing Hindware's trademark by auctioning the brand name to rivals via keyword ads. Indian retailers including Zerodha and Shaadi.com welcomed the precedent, which could force Google to rewrite keyword auction rules and lower customer-acquisition costs for trademark holders.
Delhi HC fined Google $31,600 on May 22 for selling Hindware's trademark as an AdWords keyword to rival bidders, setting an Indian retail precedent.
The Hindu BusinessLine · 5/30/2026, 9:51:23 AM · Ask about this →