Delhi HC Fines Google ₹30 Lakh For Letting Rivals Bid On Hindware Trademark Keywords
Court ruled Google's keyword auction system enabled trademark infringement when competitors bid on Hindware's branded terms. Verdict reshapes paid-search playbooks for Indian retail, forcing brands like Cera and Grohe to rethink rival-keyword bidding and giving trademark owners new leverage over SEM strategies.
Court ruled Google's keyword auction system enabled trademark infringement when competitors bid on Hindware's branded terms. Verdict reshapes paid-search playbo
Inc42 · 5/29/2026, 6:27:52 PM · Ask about this →