Delhi HC bars Google from selling Hindware trademark as ad keyword to rivals
Delhi High Court rejected Google's intermediary defence, ruling it cannot let competitors bid on Hindware's trademarked keywords in Google Ads. The precedent threatens a core performance-marketing tactic across Indian ecommerce, fintech, food delivery, travel and D2C brands.
Delhi HC bars Google from selling Hindware's trademark as a Google Ads keyword to rivals, setting a precedent across Indian ecommerce and D2C.
NDTV Profit · 5/29/2026, 10:20:50 AM · Ask about this →