Delhi EV Policy Hands Mass-Market Automakers a Demand Tailwind

Delhi's new EV policy waives 100% road tax and registration on electric cars under ₹30 lakh and layers phased two-wheeler incentives, backed by ₹15,000 crore over four years. Mass-market players Tata, Maruti, Ather and TVS stand to gain most.

— Filed Mon, 29 Jun, 2026, 20:09 IST · Source Financial Express · BrandWagon · Updated

Delhi's new EV policy offers 100% road tax/registration exemption on electric cars under ₹30 lakh plus phased two-wheeler incentives, benefiting mass-market automakers like Tata, Maruti, Ather and TVS, backed by ₹15,000 crore over four years.

Why this matters

Delhi's tailwind reinforces Tata's 30% EV penetration target by FY31 across 10 nameplates, even as the automaker pivots toward premium segments citing thin sub-₹10 lakh margins.

retail-brand theme steady at 2,055 signals over the trailing 90 days.