David's Bridal launches end-to-end shopping inside ChatGPT and Microsoft Copilot
Powered by its proprietary Pearl platform, David's Bridal now lets brides browse real-time inventory and complete purchases without leaving the chat. The retailer cites 58% of AI platform users preferring to shop in AI environments and 300 wedding decisions made within 48 hours of engagement.
David's Bridal enabled end-to-end shopping inside ChatGPT and Microsoft Copilot, letting brides browse real-time inventory and purchase without leaving the chat. Powered by its proprietary Pearl platform, it's an early proof point for AI-native transactional commerce.