Dark patterns net Indian marketplaces up to Rs 28,000 cr a year; all 12 tracked platforms non-compliant
Datum Intelligence flags Nykaa (B-Index 99), BigBasket (98.5) and Cleartrip (85.2) as worst offenders. Report says 85% of shoppers were misled and 62% of quick-commerce users lost money, while CCPA's Rs 50 lakh penalty cap leaves enforcement toothless against Amazon, Flipkart, Myntra, Zepto, Blinkit, Swiggy Instamart, MakeMyTrip and others.
Datum Intelligence report estimates Indian online marketplaces — Nykaa, BigBasket, Zepto, Blinkit, Swiggy Instamart, Flipkart, Myntra, Cleartrip, MakeMyTrip — extract Rs 25,000-28,000 crore annually via dark patterns, with all 12 tracked platforms non-compliant with CCPA's 2023 guidelines.