Dark patterns drain ₹28,000 cr from Indian shoppers; Nykaa, BigBasket flagged worst offenders
Datum Intelligence finds 88% of India's 304M online buyers hit by manipulative design across e-commerce, quick commerce and travel platforms, costing ₹25,000-28,000 cr annually. Hidden charges jumped to 63% from 52% in 2024. Nykaa scores 99.0 on B-Index; Amazon, Blinkit, MakeMyTrip cleanest. CCPA enforcement lags.
Datum Intelligence report finds dark patterns on Indian e-commerce, quick commerce and travel platforms cost consumers ₹25,000-28,000 crore yearly, affecting 88% of online shoppers. Nykaa and BigBasket ranked worst; Amazon, Blinkit, MakeMyTrip cleanest. CCPA rules show limited impact.