Dark patterns cost Indian online shoppers Rs 28,000 cr a year, Datum study finds
Datum Intelligence pegs annual consumer loss at Rs 25,000-28,000 crore across 304 million online buyers, with 88% affected and 63% hit by hidden charges. Flipkart, Cleartrip and BigBasket flagged on harm severity; Amazon ranked most trusted across 12 platforms studied.
Datum Intelligence report estimates Indian consumers lose Rs 25,000-28,000 crore annually to dark patterns across e-commerce, quick commerce and travel platforms. Amazon ranked most trusted; Flipkart, Cleartrip and BigBasket flagged for high consumer harm severity.