Damroo raises Rs 5 Cr from Hindustan Times; Papacream, Artiure headline D2C signals

YourStory's May 20 roundup spotlights three India consumer plays: premium D2C ice cream brand Papacream, AI-art-to-wall-decor marketplace Artiure enabling artist monetisation, and Damroo closing a Rs 5 Cr round led by Hindustan Times.

— Filed Wed, 20 May, 2026, 15:37 IST · Source YourStory · Capital · Updated

YourStory daily roundup features D2C premium ice cream brand Papacream, AI-art-to-wall-decor marketplace Artiure helping Indian artists monetise, and Damroo raising Rs 5 Cr from Hindustan Times — relevant D2C and consumer-marketplace signals for India retail.

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