Dabur Gluco Plus C lands on Zepto, expanding quick-commerce health supplement lineup
Dabur's Gluco Plus C health supplement is now available on Zepto, marking a fresh distribution tie-up that pushes the quick-commerce platform deeper into the FMCG health-supplement category. The move signals continued channel expansion for Dabur into instant delivery.
Zepto announces availability of Dabur Gluco Plus C health supplement on its quick-commerce platform, signaling category expansion into FMCG health supplements and a distribution arrangement between Dabur and Zepto for delivery.
Why this matters
Zepto closed the scale gap with Blinkit and overtook Instamart in Q4 while burning more cash, and now broadens its FMCG catalog with Dabur's health supplements as it preps for IPO scrutiny.
Omni-channel activity holding steady with 451 signals in the last 90 days.