Daawat taps chef Ranveer Brar to spotlight Delight Basmati across channels
LT Foods has appointed chef Ranveer Brar as brand ambassador for Daawat Delight Basmati, backed by a BBDO India campaign focused on the variant’s flavour-absorption proposition. The rollout spans television, digital and social media, with the premium rice sold via quick commerce, modern trade and general trade.
LT Foods appointed chef Ranveer Brar as Daawat Delight Basmati ambassador, launching a BBDO India campaign highlighting flavour absorption technology. The premium rice variant is distributed through quick commerce, modern trade and general trade.
Why this matters
No related recent Daawat signals were provided, so the Ranveer Brar appointment cannot be assessed against a documented recent brand-activation pattern.
Retail-brand signals are accelerating, up 97,625% QoQ.