D2C Insider readies Rs 150 cr ConsumerX AIF; Rapido bags $240M, Legend of Toys nets Rs 21 cr

D2C Insider is launching ConsumerX Ventures, a Rs 150-crore AIF to write Rs 3-5 crore cheques into 25 early-stage D2C brands. Mobility player Rapido closed $240M led by Prosus at a $3B valuation, while toy D2C brand Legend of Toys raised Rs 21 crore pre-Series A to expand categories and manufacturing.

D2C Insider is launching ConsumerX Ventures, a Rs 150 cr AIF backing 25 early-stage D2C brands with Rs 3-5 cr cheques.

YourStory · 5/15/2026, 1:15:54 PM · Ask about this →

ConsumerX Ventures + Accel + D2C Insider + Legend of Toys + Prosus + Rapido + WestBridge Capital +