D2C Insider floats Rs 150 Cr ConsumerX Ventures fund to back 25 early-stage D2C brands

D2C Insider is launching ConsumerX Ventures, a Rs 150 Cr Category II AIF, to write Rs 3-5 Cr cheques into ~25 early-stage Indian D2C brands and enablers for 10-15% stakes, with 40% reserved for follow-ons. Focus: quick commerce and Tier II/III. A large consumer group is in talks as anchor.

D2C Insider is launching ConsumerX Ventures, a Rs 150 Cr Category II AIF, to back ~25 early-stage Indian D2C brands with Rs 3-5 Cr cheques.

YourStory · Capital · 5/15/2026, 4:54:45 AM · Ask about this →

D2C Insider + BoAt + ConsumerX Ventures + Mamaearth + mCaffeine + The Man Company + Wow Skin +