D2C brands grab 18% of India retail leasing in H1 2025, doubling offline footprint
CBRE data shows D2C labels leased ~5.95 lakh sq ft across India in H1 2025, up from an 8% share a year ago. Fashion drove 60% of the take-up, with homeware and jewellery at 12% each and personal care at 6% — signalling a decisive shift to omnichannel as digital-first brands chase physical discovery.
CBRE report says D2C brands leased ~5.95 lakh sq ft of retail space in H1 2025, doubling their share to 18%. Fashion led at 60%, followed by homeware, jewellery, and personal care, signaling D2C mainstreaming via omnichannel expansion.