Crocs taps Rashmika Mandanna for India monsoon push with Classic Ballet, exclusive Jibbitz
Crocs has localised its global 'Wonderfully Unordinary' campaign for India, fronted by Rashmika Mandanna and timed to monsoon. The drop spans the Classic Ballet silhouette and India-exclusive Jibbitz charms, distributed via crocs.in, Myntra and own retail, signalling deeper category and channel commitment to the market.
Crocs has launched the India edition of its global 'Wonderfully Unordinary' campaign with brand ambassador Rashmika Mandanna, tied to a monsoon-themed product refresh including the Classic Ballet shoe and India-exclusive Jibbitz charms, sold via crocs.in, Myntra and retail stores.