Cricketers Ishant Sharma, Yuzvendra Chahal launch D2C hydration brand AQUON
Delhi-based startup Kiyas Lab markets AQUON electrolyte sachets across four flavours, priced Rs 299-1,080. Each serving carries 500mg taurine, 5 electrolytes, 8 vitamins at 10 kcal, sold direct via brand website as India's hydration segment heats up.
Cricketers Ishant Sharma and Yuzvendra Chahal launch D2C hydration brand AQUON, marketed by Delhi-based startup Kiyas Lab. Electrolyte sachets sold via brand website across four flavours, priced Rs 299-1,080, entering India's growing hydration segment.
Why this matters
AQUON marks Kiyas Lab's entry into India's growing hydration segment, backed by cricketers Ishant Sharma and Yuzvendra Chahal, using a D2C website model with a low-calorie electrolyte and vitamin formulation.
Retail-brand signals accelerating at +295,400% QoQ.