COVID-19 Squeezes Indian Retail as Big Players Seek Wage Subsidies, Tax Relief

Pandemic hits demand, financing and supply chains across Indian retail. RAI pushed for 90-day tax grace periods; Future Group, Reliance Retail and Shoppers Stop sought 50% wage-support subsidies. Big Bazaar moved 30% of sales online while fashion brands ran 30-60% discounts. Future-Amazon stake sale in play.

— Filed Sat, 4 Jul, 2026, 17:02 IST · Source ET Small Business · Updated

COVID-19 hit Indian retail across demand, financing and supply chains. RAI sought tax grace periods; Future Group, Reliance Retail, Shoppers Stop requested wage subsidies. Big Bazaar shifted 30% sales online; fashion brands slashed prices; Future-Amazon stake sale planned.

Why this matters

Reliance Retail's pandemic-era relief push contrasts with its later expansion drive across beauty via Tira, Netmeds' first physical pharmacy in Chennai, and deeper Andhra kirana sourcing.

retail-company theme accelerating at +552200% QoQ.