Cotton Inc presses shoppers to ditch synthetics as microplastic backlash builds
Mary Ankeny tells Just Style consumers should read apparel labels, framing synthetic fibres as a microplastic pollution liability and pitching natural fibres on performance, durability and end-of-life credentials.
Just Style interview with Cotton Incorporated's Mary Ankeny urges consumers to check apparel labels, highlighting microplastic pollution from synthetic fibres and positioning natural fibres as a more sustainable alternative for performance, durability and end-of-life impact.