Colgate Total taps Bengaluru college hockey to engage young consumers on preventive oral care
Colgate Total sponsored a two-day, five-a-side inter-college hockey tournament at St. Joseph’s College of Commerce in Bengaluru, with Rahul Dravid inaugurating the event. The activation linked oral-health messaging with sports participation across 12 boys’ and five girls’ teams.
Colgate Total sponsored an inter-college five-a-side hockey tournament in Bengaluru, using the SJCC partnership and Rahul Dravid's ambassador role to position preventive dental care as supporting athletic performance among young consumers.
Why this matters
With no related recent signals supplied, the Bengaluru college hockey sponsorship stands as a standalone Colgate Total activation linking preventive oral-care messaging to student sports.
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