Cola wars in India ignite booming demand for visi-coolers and retail fridges
Reliance's Campa, Coca-Cola and PepsiCo are racing to flood kirana stores with chilling units, turning visi-coolers into essential distribution infrastructure. The market is set to grow from $2.8B in 2025 to $3.9B by 2034, lifting makers like Blue Star, Voltas and Western Refrigeration.
India's cola war between Reliance's Campa, Coca-Cola and PepsiCo is driving a surge in retail visi-cooler and commercial fridge demand, benefiting makers like Blue Star, Voltas and Varun Beverages as coolers become essential distribution infrastructure for kirana stores.