Coach stages Selfridges takeover in Gen Z play
Tapestry-owned Coach is running an experiential takeover at Selfridges to court Gen Z, with EMEAI SVP Matteo De Bortoli Albricci framing physical, experiential retail as central to the brand's growth strategy.
Coach, owned by Tapestry, is running an experiential takeover at Selfridges to court Gen Z shoppers. EMEAI SVP Matteo De Bortoli Albricci explains why physical, experiential retail is central to Coach's growth strategy.
Why this matters
Coach continues to lean on experiential retail and department store partnerships to reposition the brand for younger consumers, with Selfridges acting as a high-visibility EMEAI showcase.
Retail-brand activity is steady at 138 signals over the past 90 days.