Cloudtail India revenue collapses 84% in FY23 after Amazon marketplace exit

Once a top Amazon India seller with Rs 16,639 crore FY21 revenue, Cloudtail saw FY23 sales plunge 84% after exiting the marketplace; parent rebranded to Amazon Smart Commerce Solutions. CCPA also fined it Rs 1 lakh over BIS-violating pressure cookers as Amazon moved to drop it.

— Filed Mon, 29 Jun, 2026, 22:30 IST · Source ET Retail · Updated

Cloudtail India's FY23 revenue plunged 84% after exiting Amazon marketplace; parent renamed to Amazon Smart Commerce Solutions. CCPA fined it Rs 1 lakh for BIS-violating pressure cookers, and Amazon moved to drop it as a seller.

Why this matters

Cloudtail was Amazon India's largest seller until regulatory scrutiny of platform-linked sellers forced its marketplace exit, triggering an 84% revenue drop and a rebrand to Amazon Smart Commerce Solutions.

Retail-company signals steady at 4,099 over the trailing 90 days.