Cipla Health takes Prolyte ORS awareness campaign into hospitals, transit and trade
Cipla Health has launched an annual Prolyte ORS education campaign across India, using hospital outreach, creator content, sampling, transit media and trade activations to help consumers identify WHO-recommended ORS formulations.
Cipla Health launched its annual Prolyte ORS awareness campaign across India, using hospital, creator, sampling, transit and trade activations to encourage consumers to choose WHO-recommended formulations amid gaps in ORS knowledge and usage.
Why this matters
Cipla Health's Prolyte campaign follows its No Tobacco Day effort, which screened 1,500+ people in Mumbai, Bengaluru and Chennai while promoting Nicotex.
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