Chupps to open 40-50 stores in two years, pushes beyond men's into women's and kids'
D2C footwear brand Chupps plans a 40-50 store rollout over the next two years while broadening its portfolio across sandals, home footwear and functional comfort. The expansion takes the brand beyond its menswear core into women's and kids' categories, signaling a shift from pure-play D2C toward physical retail scale.
D2C footwear brand Chupps plans to open 40-50 stores over the next two years and broaden its portfolio across sandals, home footwear, and functional comfort, expanding beyond menswear into women's and kids' categories.
Why this matters
Chupps, known as a D2C men's footwear brand, is making its first major push into offline retail while widening category reach to women's and kids', signaling a transition from digital-native to omnichannel scale.
Store-opening signals remain steady with 265 announcements tracked in the last 90 days.