Chocolate spills into mithai, desserts, beauty as brands chase India's premium gifting boom
Chocolate is bleeding across categories—fusion mithai (20-30% share), frozen desserts, nutraceuticals, cocktails and perfume. Fabelle, Manam, Havmor and Oriflame lean in as Swiggy Instamart logs chocolate orders up 30.7% YoY and luxury chocolate hits Rs 1,000-1,200 crore.
Chocolate is expanding across Indian retail categories—mithai, frozen desserts, nutraceuticals, gifting, cocktails and beauty. Brands like Fabelle (ITC), Manam, Oriflame, Gladful and Havmor lean in; Swiggy Instamart reports chocolate orders up 30.7% YoY.